Getting flagged as ‘spam’ is the most horrifying nightmare an email marketer can ever have. And the reason behind this is the unpredictability of your email landing into the spam folder.
If you are running a genuine email campaign, a small error or poor word choice may open a gateway to the spam folder, which is a consequence of spam recognizing algorithms of email service providers. In such a scenario, it becomes extremely crucial for marketers to make through the spam tests to reach potential customers.
The post talks about some spectacular hacks to dodge the spam folder by breaking through the spam test and making your email land straight into the receivers’ inbox.
Why are Your Emails landing In the Spam Folder?
Before looking at the ways to pass the spam test, it’s important to know why you’re failing the test. Thus, here are the possible reasons that might lead you to fail the spam test.
Given below is a list of some content-related issues that can result in a spam test failure.
- Words with all block letters
- Long emails
- Emails with only images
- Over-use of spam words like “sale”, “call now”, etc.
- Inappropriate subject line
Domain-related issues include:
- Sensing emails through a flagged domain
- The receiver has blacklisted the domain
- Using a domain name that doesn’t match with your service
IP address-related issues
The following issues with the IP address may lead your email to the spam folders:
- The spam filter flags your IP address as ‘spam’
- Sending emails from a blocked IP address
- Malware on your computer
Ways to Run Spam Test for Your Email Campaign
The best websites for spam test offer several methods of testing your emails, some of which are listed below:
- Testing through a seed list
- SMTP server
Experts recommend using seed list testing for ensuring excellent deliverability of your emails as this method offers comprehensive checking of every aspect of your email that makes it prone to being categorized as ‘spam’. These aspects include the following:
- Subject line
- IP address
Besides, the seed test is also much more accurate as compared to other spam tests.
What is Seed Testing?
Seed test involves sending test emails to a list of internal emails (known as the seed list) to check the response of the spam filters of different email service providers to check the deliverability of your email. Top websites for spam testing provide customized seed lists to run the test.
It must be noted that the email shouldn’t be sent through CC or BCC otherwise the spam test won’t work.
In The End
Spam testing is a great way of making it straight to the inbox of the receivers. These tests pose trouble for genuine email campaigns as some minor errors may drop the mail to the spam folder and thus, it’s the responsibility of a digital marketer to be careful and make the campaign a success.