Registering your domain name is a very important decision. To do so, you will be needing the help of a domain name registrar. Having a domain name is more like building your identity online. Many people will identify you with your domain name. If you have never heard about a domain name before, you might be wondering what it is all about and how to buy one. Your domain name is simply like your web address. It is what people can use to locate your or your business. When you are buying a domain name for the first time, there is a high chance that you will get confused. You can always find help by reading online sources or seeking help from a trusted expert. While buying your domain name, here are some of the things that you must avoid
You should avoid using hyphens
The first thing that you must try to avoid when you buy a domain and host is the use of hyphens. This is not recommended for various reasons. It is difficult for many customers to remember a hyphenated domain name. It can also become very difficult for search engines such as Google to successfully search and find a website with a hyphen. If you do not want to be found at all, then use a hyphen in your domain. When you are buying a domain name, be keen and check whether there are any hyphens on it or not. If the domain name has hyphens, you should immediately change it before going forward with your registration.
The second thing that you must do is avoid the use of numbers. It is advisable to avoid such domain names because it is not that easy for people to remember and type them. There are many people out there who have lost potential customers simply because they used numbers in their domain names. As much as you may want your domain name to be unique, try as much as you can to avoid numbers.
Avoid generic words
It is not also recommended to use generic words while choosing a suitable domain name. If many websites are using the same name, people may not be able to find you as well. If your brand is a sneaker brand and there are businesses already using words that are similar to the product or service that you offer, it will be difficult for potential customers to search for and find you.
Stay away from abbreviations
You must also try as much as possible to avoid abbreviations. As much as your domain name should be short, that doesn’t mean that you should shorten the name by using abbreviations. Sometimes abbreviations can be very difficult to remember and this will end up scaring away the customers. Therefore, it would be important to have a short name and not an abbreviated name.
It should be easy to write and spell
Your domain name should be easy to write and spell as well. When it is simple, people can easily remember it and search for your products in a search engine.