Experiential marketing is a promotion that allows customers to see and feel your brand up close and personally. Mobile marketing trailers and vans are experiential marketing that allows customers to build a direct and lasting relationship with your company.
Experience Vehicles can provide you with a glass truck exhibition, a mobile lounge, a stage trailer, or any other type of experiential vehicle. Experiencing Vehicles’ primary objective is to repurpose current experiential marketing vehicles so that more businesses, campaigns, and causes may engage in experiential marketing.
There are several advantages to using a mobile event marketing truck, but some marketing departments and businesses should consider when planning their next experiential marketing campaign.
Adaptability
The flexibility of a trailer to travel from one location to another is its most evident feature. A trailer is ideal for global, local, and local travels because of this. A trailer that you can pull behind a truck is considerably more straightforward to get from store to store than a step van if your customer or brand has a nationwide tour that demands extensive journeys. A trailer makes sense for a local market program since your market managers can remove it from their vehicle while on-site and utilize the vehicle to go about.
Branding That Is Always On
A brand trailer offers your brand awareness while it goes from store to store, around the industry, and when it is parked overnight, which ties into the mobility component. That is something you would not get if you just set up an engagement site and take it down later. There are many ways for experiential marketers to quantify these perceptions, but regardless of how you describe it, you are getting eyeballs on your business at all moments, which is priceless when compared to the alternative.
Clearly Defined Footprint
Unlike a pop-up tent, a trailer provides a feeling of permanency to your on-site footprint. A trailer enables comprehensive branding and enables event guests to understand precisely where to approach and depart your engagement, rather than depending on a back wall and glass windows, which are easily creased and never seem to fit perfectly.
Air conditioning, Lighting, Electricity
While the other four benefits are mostly for you, the agency, or the business, this one is equally beneficial to the individuals you are attempting to attract. Because most mobile tours take place during the summer, one disadvantage at many activities is the temperature. A trailer with air conditioning is a big lure for the event who wants to chill off, even if it is just for a few minutes. As a result, your footprint is more appealing to guests than a business that merely provides a tent for shade.
A trailer includes wired power as well as LED lights. If you are activating at an event that goes past sundown, do not worry; you can just turn a light switch, just as you would at home, and you would not miss a beat. Your employees may also keep their mobile phones, tablets, and Wi-Fi gadgets charged throughout the day.
